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Market Track is an effective way to gain a comprehensive understanding of the dynamics of any or all of the markets in which you operate. Market Track consists of one or more automated surveys which are replicated simultaneously in multiple markets. Tracking surveys can screen for target consumers (even low-incidence, hard to find frequent visitors) and ascertain their views on a variety of marketing metrics:
Market Track makes it possible to economically track multiple markets over time to measure the effectiveness of marketing, promotions, and competitive actions. |
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