Automated interviews can be completed
over the phone, where respondents answer questions by pressing touch-tones, or on the Internet, where respondents click and type to answer a series of questions.

Automated interviewing has significant advantages over other methodologies for applications requiring high volume, continuous availability, and flexibility.

	Cost Effective—Lower cost per interview means you can reach a broader sample
	Fast—Complete thousands of interviews in the time you could normally do hundreds
	Reliable—Every interview is conducted uniformly and consistently; no interviewer fatigue